crisis communicaTionS FIRM
SARASOTA | FLORIDA
ABOUT US
A SARASOTA-BASED CRISIS COMMUNICATIONS
FIRM LED BY GLOBALLY-RECOGNIZED LAW ENFORCEMENT SPOKESWOMAN KAITLYN PEREZ
KPC Strategies partners with organizations when the stakes are high to provide communication tactics that mitigate reputational risk and build resiliency.
We understand the power and placement of words and how they can define or disrupt your company’s image and impact your profitability.
This is why our vision is to empower our clients to communicate with clarity and confidence while building indestructible reputations.
We’re glad you’re here.
- Kaitlyn
SERVICES
CORPORATE
Partnership
- The ideal way we work with our clients is through a corporate partnership. This model allows KPC Strategies to be fully embedded with your leadership team, serving as a public relations advisor and your partner before, during, and after crisis.
- KPC will observe, audit, and provide feedback around your organization’s communications methods while at the same time, identifying vulnerabilities. We will help strengthen your team’s crisis readiness and position your brand in a way that mitigates reputational risk.
- Our partnership includes a threat assessment, media monitoring, reporting, and analysis of news and/or trends that could impact your business or influence stakeholders. KPC Strategies will fully understand your business, know your team and its operations which eliminates the need for KPC to learn “on the fly” when crisis strikes.
- Our corporate partnership means you are at the top of our list and have immediate access to communications counsel and support.
Crisis
Response
- KPC Strategies has navigated some of the most critical and complex incidents to ever impact a business, community, or government entity. A few examples of our real-time crisis experience include responding to: homicides, accidental fatalities, plane crashes, officer-involved shootings, high-profile arrests, employee misconduct and malfeasance, neighborhood disputes, and natural disasters including category 4 and 5 Florida hurricanes.
- In addition to serving as spokesperson and liaison to news media, KPC Strategies has helped executives stay focused and grounded amidst chaos, allowing them to rise in their leadership and establish trust in critical moments.
- Our real-time crisis response means we answer your call and partner with you through the entirety of the event. From the incident brief to establishing crisis team roles, stakeholder analysis, message development, and media engagement, we are with you every step of the way.
- Importantly, we do not simply leave you with a boilerplate “communications plan” that gathers dust on a shelf, but as part of the debrief, we offer tailored recommendations that give our clients confidence should they face another crisis in the future.
COMMUNICATIONS & MEDIA TRAINING
- KPC Strategies offers a suite of training opportunities made to fit your organization’s or association’s needs. Whether training your leadership team, sales team, those on the front line, or those most likely to be in the spotlight, we tailor our training and workshops to our audience.
- Our training includes topics such as building a brand when the stakes are high, communicating during crisis, and navigating the media landscape.
- Our scenario-based workshops include threat assessments, stakeholder identification exercises, mock media interviews, and critical incident recovery.
- Connect with us so we can decide together how to best achieve the most beneficial and productive engagement for your team.
THINGS TO KNOW
We’re not “yes” people.
Just because we can doesn’t mean we should and as your partner, we will always look out for your best interest and ours.
We don’t swerve.
Smart communicators know their lane. Our strategies may be bold, but with both of our reputations at stake, we will always come back to your mission and ours.
We can’t get it wrong.
We have been called “perfectionists,” and we’re OK with it.
We do whatever it takes to get the message right.
MEET KAITLYN
PRESIDENT | CEO
Kaitlyn Perez is a former law enforcement spokeswoman best known for communicating during critical incidents. Through each response, Kaitlyn offered clarity and precision, establishing trust and transparency when stakeholders needed it most. In her more than 15 years of professional communications experience, Kaitlyn discovered her niche advising leaders when the stakes are high. She takes a comprehensive approach while partnering with clients by learning the ins and outs of the business, developing relationships, identifying vulnerabilities, and ensuring leaders feel confident and resilient—no matter the situation they may be facing. Kaitlyn has worked in county government, private philanthropy, and for a non-profit research organization that determines and delivers police best practices nationwide. She is deeply connected to the Sarasota County community, and is the proud mom of two wild toddler boys.
